BettingCorp & BSKYB Agree Terms to Relaunch PlayMonteCarlo
By staff

The agreement enables IMM channel position and broader range of games.

San Francisco, CA, March 16, 2004 – OpenTV (NASDAQ-NMS: OPTV), one of the world’s leading interactive television companies, today announced that its wholly owned subsidiary, BettingCorp UK Ltd., and British Sky Broadcasting Limited (BSkyB), the UK’s leading provider of digital television, have signed a multi-year agreement which provides for the relaunch of BettingCorp’s PlayMonteCarlo betting and fixed-odds games portal on Sky digital’s Interactive Main Menu (IMM). The agreement also provides BettingCorp with additional bandwidth through Sky’s digital satellite platform, which will enable it to offer an enhanced range of fixed-odds betting and gaming services and interactive functionality.

After the relaunch, Sky digital viewers in 7.2 million households in the UK and Ireland will have easier access to PlayMonteCarlo’s services and will enjoy a more interactive experience from PlayMonteCarlo. The PlayMonteCarlo portal provides access to fixed-odds betting games, which are offered in compliance with all local laws and regulations within the United Kingdom. It offers a number of “soft” fixed odds betting games such as slots, keno, dice and digitized horse racing. Users can play for fun at premium telephony rates or deposit funds and play for real money.

Sky digital viewers will be able to access PlayMonteCarlo through Channel 7 on Sky’s IMM as well as through the Sky Active portal, and through OpenTV’s PlayJam channel (No. 3 on Sky’s IMM). PlayJam is one of the most successful and popular interactive games channels on Sky digital with a large, established audience that actively interacts and engages with new programming and services as they become available. PlayJam and BettingCorp, both part of the OpenTV family, will expect to engage in joint marketing and advertising efforts to leverage PlayJam’s user base and BettingCorp’s technology and betting products.

“This agreement demonstrates how OpenTV is partnering with BSkyB to enhance its iTV services,” said James Ackerman, CEO, OpenTV. “iTV betting has experienced great success in the UK. We are pleased that we have been able to extend the distribution of our iTV content and applications, in this case betting services, through this agreement.”

Ian Shepherd, Managing Director of Sky Interactive, BSkyB, said: “Sky Interactive is committed to working with industry partners to achieve the continued growth of interactive television. We are delighted to be working with OpenTV and BettingCorp to bring additional interactive betting services to our customers.”

Cautionary Language Regarding Forward-Looking Information

The foregoing information contains certain 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations \due to changes in political, economic, business, competitive, market and regulatory factors. In particular, factors that could cause our actual results to differ include risks related to: market acceptance of interactive television services and applications such as ours; delays in the development or introduction of new applications and versions of our service; technical difficulties with networks or operating systems; our ability to manage our resources effectively; changes in technologies that affect the television industry; and the protection of our proprietary information. These and other risks are more fully described in our periodic reports and registration statements filed with the Securities and Exchange Commission and can be obtained online at the Commission's web site at Readers should consider the information contained in this release together with other publicly available information about our company for a more informed overview of our company. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About OpenTV

One of the world's leading interactive television companies, OpenTV provides a comprehensive suite of technology, content, games, tools, applications, and professional services that enables cable and satellite network operators, programmers and advertisers to provide interactive television services in over 96 countries. Through our subsidiary, BettingCorp, we allow operators to offer interactive gaming and betting services across various platforms using the same back-end management system and a single user account. BettingCorp services include the iTV service Play Monte Carlo, and the web services and

OpenTV has its Corporate Offices in San Francisco, California and regional offices in the United States, Europe and Asia/Pacific. For more information, please visit

All rights reserved. OpenTV and the OpenTV logo are trademarks or registered trademarks of OpenTV, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

All OpenTV products and services may not be available in all geographic areas.

About British Sky Broadcasting and Sky Interactive

BSkyB is the leading provider of digital television services in the UK and Ireland. More than 17 million viewers in 7.2 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky digital, the UK and Ireland’s first and most popular digital television platform.

Sky Interactive, a division of BSkyB, is a global leader in the development and delivery of advanced interactive television services, Operating a wide range of interactive services available to Sky digital customers, Sky Interactive’s business streams include games, betting, dating, retailing, information services and interactive advertising, Sky Interactive has led innovation in interactive television technology and design and develops interactive enhancements to television programming both for BSkyB’s own channels and a growing number of third-party channels on the Sky platform.

For more information about BSkyB, please visit

For more information, call:

Rich Hornstein

Chief Financial Officer



Robert Fraser

Corporate Communications Manager


+44 (0)207 705 3036

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