|mLotto, a company devoted to the ‘mobilisation’ of national lotteries worldwide, have announced the launch of a new Spin 2 Win brand for a suite of pay to play betting games for mobiles. MLotto, which has a U.K. betting license, has forged a deal with Monstermob who will market the Java-based games to its 3.6 million strong customer-base.|
The games will offer cash prizes of anything up to £100,000 from fixed stake prices of 25 pence. The first, a three reel slot, will launch in April, closely followed by numerous card game and racing products.
Martin Higginson, MD of Monstermob, said: 'This is an exciting departure for Monstermob into the high growth, high margin, fixed odds betting market. The new service is aimed at the mass market of consumers who have an occasional flutter on pub fruit machines, the National Lottery, the Mobile Lottery or on sporting occasions such as the Grand National. This is a further step in consolidating our market lead in mobile content and personalisation.'
CEO and co-founder of mLotto, Charles Cohen, added: 'We're in the business of providing entertainment with the chance of winning real money in a safe and convenient environment. Arcade and slot machines are one of the most popular, and lucrative, forms of entertainment in the UK. It is a national pastime, and together with Monstermob we're bringing it right up to date with the convenience of playing it on your mobile phone.'