|Alliance Gaming Corporation has announced that it’s Bally Gaming and Systems has entered into a licensing agreement with Playboy Enterprises International Inc. for a variety of interactive casino gaming devices. These are to feature the trademarks, art and images of the playboy brand.|
Bally Gaming is currently developing games scheduled for release and installation in casinos next year under the guidance of Playboy Enterprises International. The games themselves will capitalize on the advanced video and audio features of Bally Gaming’s new Evolution Series (EVO™) platform. Copyrighted artwork and photographs from Playboy will be creatively incorporated to offer a unique slot product. The games are then scheduled to be released on the new interactive EVO HYBRID platform. This combines a reel-spinning slot machine with a large liquid crystal display. The EVO HYBRID platform was unveiled at the recent Global Gaming Expo in Las Vegas this month.
President and Chief Executive Officer of Alliance Gaming, said, “We consider Playboy to be one of the most powerful brands in the world and a strong fit for casino audiences. Playboy’s extensive library of art and images certainly gives our game development team an abundance of creative opportunities.”
Alex Vaickus, President, Playboy product Marketing Group, added:
“We are excited with the opportunity to work with Alliance Gaming to create an innovative slot product. We were impressed with their company’s vision and opportunity to utilize the enormous wealth of copyrighted art and images Playboy controls.”