Golden Palace Casino inspired streaker skates for Gold
By staff
Golden Palace Casino inspired streaker skates for Dortmund gold (; )

Dortmund crowds aghast in Ladies Free Program event of World Figure Skating Championships 2004 when emblazoned streaker strikes for skating gold…

Dortmund, GERMANY, Saturday March 27, 2004 – 16.30 hrs local time.

Dortmund crowds who had gathered to watch the Ladies Free Program earlier today were shocked, stunned…and in fits of laughter, as a torso tattooed, comically and scantily dressed figure suddenly appeared from nowhere, leaping onto the ice rink and performing a ‘Free Dance’ of his very own in front of American Skating Champion, Michelle Kwan.

Spectators were clearly surprised. 'I'd seen this before, during the Super Bowl I think, but I really didn't expect it here. I guess that's the point...” said one Skating fan who’d traveled all the way from the US to watch the Championships. “This guy in a gold tutu, ski goggles and no shirt just appeared out of nowhere and started skating around, trying to do some spins, just goofing off, you know? He could skate, but he sure couldn't dance (laughs). Michelle Kwan didn’t seem to want to be distracted; at least he got a smile out of her! I thought it was pretty funny, seeing him flopping around like a circus clown. He had the whole place laughing for the longest time because security just couldn't catch him.'

Wearing only a tutu and tattoo of the Internet casino website across his naked torso, the streaker performed to live audiences of millions both in the stadium and watching coverage televised worldwide. He was shortly overcome by security and led off the rink.

Sources have revealed the identity of the streaker to be Ron Simon, the self-proclaimed “World’s Best Drummer”. Rumours circulating report that music fans within the Golden Palace team may have originally backed Simon in his lifetime goal of a record deal drumming debut, and that in celebration for the support, he has since taken his own streaking initiative. Ever the committed professional, it seems that Simon may have been practising for his ice dance debut for some time. Sources from the general public have come forward reporting having seen the tutued figure in various locations throughout Germany, with his eye catching form caught on camera limbering up in gyms and training rinks throughout Europe.

In an exclusive interview, expressed how they have been truly stunned by the growing public passion for their brand and unprecedented exposure. What began as company driven innovative marketing has truly taken on a life of its own, spiralling into copycat syndrome and pushing everyday people worldwide to streak in a public declaration of support for key Golden Palace Casino brand values: fun, daring, tongue in cheek humour and light hearted living.

'Our marketing strategy is...unique to say the least,' joked Richard Rowe, CEO Golden Palace. 'Our ad tattoo is the perfect example. What began as a small marketing stunt has snowballed into a phenomenon. People have taken streaking to new heights.'

During brief comments before being led away by security, Simon expressed his jubilation at having performed to millions and his admiration for the sport. “I have real passion for Golden Palace. Golden Palace is soaring to new heights and I wanted to be part of it. And I have the biggest respect for these athletes. This is the hardest sport that I’ve tried. I took three or so lessons before I learned that I wasn’t made for it. I think that figure skating is a bit too serious though. It needs to be funnier.”

In what is fast reaching stages of sporting event ubiquity, inspired stuntmen are forging a history of stunning audiences worldwide. Since the first Golden Palace streaker (a.k.a. Mark Roberts, the “World’s Most Prolific Streaker”) made his appearance at the UEFA Cup Final in summer 2003, fellow streakers have appeared at events including the PGA Tour's U.S. Open, the World Swimming Championships and the Running of the Bulls in Pamplona, Spain. Mark himself reappeared most recently this February during the US Super bowl. And interestingly, Marketing spokespersons worldwide are fast documenting how the Golden Palace team with the Midas touch have performed marketing alchemy, transforming an essentially harmless mode of expression into the world’s most exciting and innovative marketing technique.

For more information, contact:

Raechel F. Peek

Lyceum Media

Suite 3, 5th Floor

124 Victoria Street

London SW1E 5LA



Tel: +44 (0) 20 78 28 69 88

Mob: +44 (0) 70 92 33 33 06

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Due to an extensive online and offline marketing strategy, has been featured on a number of prominent media outlets including CNN, BBC, CBS, NBC, ABC, FOX, ESPN, TBS, GSN, The Tonight Show with Jay Leno, Late Night with Conan O'Brien, The Howard Stern Radio Show, Live with Regis and Kelly, The MSG Network, The New York Post, The Wall Street Journal, Sports Illustrated, Yahoo!, AOL, MSN, and many more.

Images of events to date are available for you at

Interviews can be requested through Raechel Peek, Lyceum Media (contact details above).

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