Casino VIPs Get More from Online Casino
By maddy
London, UK, April 5, 2004 – ( has undergone a major makeover to transform five year’s of iGaming experience into the premiere destination for the experienced gambler online.

Internet users will recognize the brand from its launch in 1999; but what many people haven’t realized is that since late 2003, Casino Manager Kate Berkeley has taken charge of the site and its complete redesign. “I wanted to recreate VIP Casino as the experienced gambler’s first-choice destination online,” says Kate. “I also wanted to create a virtual experience so compelling that terrestrial casino VIPs would naturally turn to when they wanted to play online.”

Judging by the feedback so far, Kate has done just that. “We have had dozens of emails telling us people love the new site. Everyone is keen to point out how easy it is for them to get used to the change,” continues Berkeley.

But that can only be expected, since almost five years of iGaming experience is backing the VIP team. Kate and her team have the commercial experience to create an experience that fits its players like a hand-tailored suit. By employing advanced usability techniques and incorporating customer behavioral patterns into the redesign of VIP, they have created the most player friendly online casino website in cyberspace.

“We have invited several international schools of design to visit our new site and offer comment: we are the only online casino site in the world that has ever done that, but then again, we are conscience about innovation,” exclaims Kate excitedly.

But Kate knows that site design isn’t the only factor for success in online gaming. She understands that her player bonusing structure and customer service are also areas in which online casinos must excel. That is why they are offering a $80 bonus to every new player during the month of April.

For More Information Contact:

Kate Berkley

Casino Manager

Tel: +44 (0) 207 616 1995

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