Gaming Corporation plc Launch of new casino sites
By staff
Gaming Corporation the owner of the UK’s number one casino portal, today announces the launch of a number of new casinos as part of a new affiliate marketing strategy.

Casino Ireland

Launched in conjunction with Irelands Number 1 online casino address, is a site specifically targeted to the Irish online casino market. The website has an existing customer database and effective search engine placement in place and represents a good fit for Gaming Corp’s affiliate marketing strategy.

Casino Wheel will be promoted both within the UK and Europe, taking advantage of access to an existing customer base. Marketing will be the responsibility of the partner who in addition to Casino Wheel, also operate a large online ticket agency within the UK. Casino Wheel represents a new opportunity to promote online gaming to an internet savvy audience.

Themed Casinos

Further to the above, it is the Company’s intention to launch a network of themed casino websites as part an ongoing cost effective customer acquisition model.

To mark the start of the new Formula 1 season, Gaming Corporation has launched the first in a series of themed casino websites. Formula 1 Casino found at acts as affiliate site for motor sport and formula 1 related web sites. The site has already attracted several affiliates which include the F1 supporter’s association which currently has over 1m registered users and a weekly e-mail newsletter that reaches 50,000 motor sport enthusiasts.

The second themed casino, launched to coincide with the Grand National race. The website is targeted to the horseracing enthusiast and is being promoted to horse racing tipsters and associated high traffic sites. Next to launch will be themed football site

Gaming Corp has developed the strategy of building and operating proprietary special interest casino websites. This part of the marketing strategy avoids the need for expensive marketing and encourages affiliate sites to actively promote these casinos in exchange for revenue share agreements.

Commenting on the new sites, Justin Drummond, Chief Executive said;

“An effective affiliate marketing strategy is essential for success in the highly competitive and rapidly growing online gaming market. Our business model has a fixed cost base and as such future growth will be driven by our ability to recruit new players with innovative new products in a cost effective way.

“It is our intention to launch several new affiliate casinos each month. These will be branded casino websites promoted by an experienced commission driven affiliate sales team.”

8 April 2004


Justin Drummond, Gaming Corporation

Tel: 020 7349 4300


Damion Greef, Gaming Corporation

Tel: 07736 381 030


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