Enters North America Sports Betting Market
By keely
Bet365 Limited has launched its new sports betting website, The website will allow the UK-based company to offer its premium service to the North American sports betting market. The aggressive expansive plan of the company also includes growth into other sports betting hotbeds as well as developing strategic partnerships in order to access new distribution channels.

Due to the development of, the North American bettor may now being provided with a strong, viable option outside the unregulated offshore industry or without having to travel to Las Vegas.

John Coates, who is a director with parent Bet365 Group Limited, says that breaking into the North American sports betting market is a key component to its overall expansion plans. These plans include providing a product specifically tailored for this particular group of bettors.

Coates, whose father Peter started the business back in 1974, said, “The opportunity cost of not moving into this market was just too great. We believe that with our extensive bookmaking background, and strong technical and financial platforms, will quickly gain recognition from the North American sports bettor.”

Bet365USA is offering a large variety of bets on all major North American sports, as well as offering International sports, like betting on this years World Cup soccer competition.

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