Zendor Launches the New Online Face of the tote
By staff

On behalf of: Zendor, Bridgewater House, 58-60 Whitworth Street, Manchester M1 6LT Telephone: +44 (0) 161 237 4900 Fax: +44 (0) 161 237 4932 E-mail: curious@zendor.com

Zendor Launches the New Online Face of the tote

Manchester-based Zendor, the UK’s leading fulfilment and e-business expert, announces the launch of major UK bookmaker the tote’s brand new corporate website (http://corporate.totesport.com) and new look betting website (www.totesport.com). The new sites went live in March 2004 ahead of the Cheltenham Festival.

These websites are fundamental to the tote’s brand re-development initiative, ensuring that online, high street and phone operations are fully integrated with each other and the rest of the organisation. Zendor worked closely with the tote and leading brand developers Fitch, to ensure a successful implementation, reflecting the visual identity of the tote and also the underlying brand values. This brand ‘DNA’ underpinned Zendor’s usability-led web design and development project.

The new brand reaffirms the tote’s position in the marketplace as an exciting, dynamic and assertive company, and the corporate website now portrays the tote as a leading edge betting company and as a FTSE quality organisation in the drive to privatisation. Zendor’s usability-led design approach in conjunction with input from the tote has ensured that the full scope of the tote brand offerings are met without compromising creativity or usability, whilst ensuring that the tote’s media and financial site visitors’ needs are met.

The re–skinning of the totesport betting website, a partnership production between Zendor and totesport, creates a synergy between the two sites, and provides a clean, uncluttered, barrier-free site for the tote customers.

David Hawdale, Head of Design and Usability of Zendor says, “We have designed both websites so that they mirror the tote’s contemporary new brand whilst ensuring that the websites also meet users’ needs in terms of ease of use and navigation.”

Peter Jones, Chairman the tote comments, “After 75 years of trading, the tote has become a household name and has developed incredible customer loyalty. By working in conjunction with Zendor to develop the website, we are able to present ourselves in a more accessible way online, allowing totesport to offer customers a highly professional and unified service.”


For further press information please contact: Liz Ebbrell The Scott Partnership, The Old Barn, Holly House Estate, Cranage, Middlewich, Cheshire CW10 9LT Tel: 01606 837787 Fax: 01606 837757 e-mail: pr@scottmail.co.uk

Notes to Editor

the tote was established by Act of Parliament in 1928 and is now the fourth largest bookmaker in the UK with more than 4,000 employees, the tote is a multi channel betting organisation and has over 450 shops across the UK. To visit the new look the tote web site visit www.totesport.com

Zendor provides a range of distance shopping solutions including website design and development to businesses throughout the UK. For further information e-mail curious@zendor.com visit www.zendor.com or call 0161 237 4900.

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