|U.K. casino group Gaming Corp has been busy recently. Amid speculation that that it is currently attempting to acquire an, as yet unnamed, software company as part of its new expansion program, the corporation has announced the launch of several new casinos in order to facilitate its affiliate marketing strategy.|
Casino Ireland is launched in conjunction with www.casino.ie.com - a casino targeted squarely at the Irish market which makes use of an existing customer database.
Www.casinowheel.co.uk will be promoted both within the UK and Europe and aims to represent ‘a new opportunity to promote online gaming to an Internet savvy audience.’
These are supplemented by a network of themed casinos such as the Grand National Casino, for the horseracing enthusiast, and, in honour of the new season, Formula1 Casino. The latter has already attracted several affiliates which include the F1 supporter’s association which currently has over 1 million registered users and a weekly e-mail newsletter that reaches 50,000 motor sport enthusiasts.
Next to launch will be themed football site www.worldcupcasino.co.uk.
Commenting on the new sites, Justin Drummond, Chief Executive said: “An effective affiliate marketing strategy is essential for success in the highly competitive and rapidly growing online gaming market. Our business model has a fixed cost base and as such future growth will be driven by our ability to recruit new players with innovative new products in a cost effective way. It is our intention to launch several new affiliate casinos each month. These will be branded casino websites promoted by an experienced commission driven affiliate sales team.”