Venerable Bookmaker’s Modern Online Makeover
By philip
E-business experts, Zendor, have announced the official launch of the tote’s brand new corporate website and new look betting website, and respectively. The tote was established by Act of Parliament in 1928 but is due to be privatised under U.K. gambling reforms. While the sites have a modern new look, the people at Zendor say they have been at pains to retain the ‘visual identity of the tote’ as well as the ‘underlying brand values’

“The new brand reaffirms the tote’s position in the marketplace as an exciting, dynamic and assertive company, and the corporate website now portrays the tote as a leading edge betting company and as a FTSE quality organisation in the drive to privatisation, ” said a spokesperson.

Peter Jones, Chairman the tote comments, “After 75 years of trading, the tote has become a household name and has developed incredible customer loyalty. By working in conjunction with Zendor to develop the website, we are able to present ourselves in a more accessible way online, allowing totesport to offer customers a highly professional and unified service.”

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