bet365 selects for Online Poker
By staff
Isle of Man, February 29, 2004

bet365, one of the most successful sportsbook sites on the Internet, has entered the booming online poker sector by integrating a card room into its existing gaming operations. bet365 has thus become the twenty fourth card room in the network (, the biggest poker network in the world. is currently achieving a phenomenal monthly growth rate of over 40 percent, almost triple that of the industry.

The tremendous growth of can be attributed to the robust Microgaming poker software, developed with an emphasis on user experience and fair play, integrating the company’s patented anti collusion software. In only a year, twenty four of the most established names in online gaming have chosen for their individually branded online poker offering, including online sportsbooks such as, NordicBet and BetonUSA and leading online casinos Riverbelle and Gaming Club.

With the global reach of the network, thousands of real money players can be found playing against each other on the network at any given time. As a result of the unique network concept, offers players 24/7 action, at any level, in any game. The hugely successful launch of’s multi table tournaments six months ago has seen the number of players in the network multiply exponentially.

Unique initiatives like the first big corporate sponsorship in online poker have brought more and more card rooms into In September 2003, signed The Hendon Mob, a group of internationally known poker players, who embarked on the global Prima Poker Tour. As a result of the tremendous tour success, and The Hendon Mob recently launched the Prima Poker Tour 2004, which includes a million dollars in entry fees to 14 poker festivals in 7 countries, making this the largest global tour in poker history.

According to spokesperson Tamar Yaniv, “We are delighted to be the supplier of choice for an operation of the calibre of bet365. The software has been specifically designed to meet player demands for fast, robust and easy to use poker with razor sharp graphics. New advances in effective, real-time detection of collusion have been incorporated in the software to create a secure poker experience, allowing the player to focus on the game. The integration of a poker room into bet365’s existing business is a natural one, and we are confident that both and bet365 will benefit as this new card room joins the network”.

John Coates, Chief Executive of bet365 (, noted “ have established the leading poker network on the Internet and we are looking forward to making this fully integrated product available to all our sportsbook customers.”


bet365 is the Internet and telephone betting division of the bet365 Group Limited, one of the UK's leading betting and gaming groups. The group has held a UK license since 1974, has over 600 employees and takes more than 350,000 bets each week. The group additionally operates 59 land based betting offices in the UK, a 24/7 call centre and Internet operation servicing clients from over 120 different countries.

bet365 also operate official branded betting sites for 80 professional soccer clubs in the UK, including Newcastle United and Glasgow Rangers, under an agreement with Premium TV.

ABOUT PRIMAPOKER.COM ( is a global network of over twenty poker card rooms in which players from different card rooms play against each other. It enables you to play against one or more players, not the dealer. brings together thousands of players from card rooms around the world to play each other in one huge, seamless network - promising action for every player at any time.

The poker software powering has been developed by Microgaming, the leader in online gaming, and offers the richest game play experience on the web as well as sophisticated anti collusion software to create the securest gaming environment possible. believes in the synergy of online and offline poker, regularly holding online satellites to send players to play in million dollar, world-class land competitions around the world.

For further information, please contact Lisa Wycherley at Microgaming: Telephone +44 20 7089 4000; E-mail:

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