ropes in Caprice Bouret
By maddy, the online poker site has roped in super model Caprice Bouret to front a multimillion-pound marketing campaign in the UK.

The 5-year old operator recently appointed Total Media to handle the gambling site’s media planning and buying. The ad agencies said it would kick off a cross-platform campaign covering British newspapers; magazine and outdoors. The creative produced and written by independent Ismail Vali-Tepper and creative agency NWYH, also features the blonde model on 96-sheet posters as the website’s ambassador.

‘It's great to be working with one of the world's leading online poker brands and helping them develop their UK business. Hot-housing growing companies is very much our core strength,’ said Guy Sellers, Joint Managing Director at Total.

The poker company, which previously focused marketing attention on the US markets, said it is now launching its new marketing campaign in the UK where

online poker has seen a surge in popularity like in America.

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