The Ultimate Golden strike at the UEFA Cup Final
By staff
(www.goldenpalace.com; www.goldenpalace.co.uk )

Gothenburg, SWEDEN, Wednesday May 19 , 2004 – 21.55hrs local time.

Cheering crowds of soccer fans leapt in a cheering frenzy this evening in unanimous applause for an unannounced player who scored a sudden golden strike, catching all unaware and arguably capturing hearts in one of the funniest UEFA moves for some time!

Yet, strangely enough, the star of the evening was from neither the Valencia nor Marseilles teams. Rather he was renowned British streaker, Mark Roberts, who struck gold once again, emblazoned with the now infamous Golden Palace tattoo.

Soccer fans were caught unaware as the torso tattooed, scantily dressed figure suddenly appeared from nowhere, leaping onto the pitch to show the competing teams some fancy footwork of his very own.

And once the initial surprise had passed, spectators were clearly amused.

'I've read about this kind of thing before in The Times during the Super Bowl, but I wasn’t expecting it here, especially given all the security, ...” said one British soccer fan who’d traveled all the way from London to watch the final. “The man just appeared from nowhere (laughs). At least he got smiles out of the Valencia and Marseilles team! I did think it was pretty funny, seeing him running about like that on the pitch. You can’t help but smile, and that’s not such a bad thing these days, you know! He had the whole place laughing for the longest time because security had difficulty catching him.'

Wearing ‘minimal playing kit’ and tattoo of the Internet casino website GoldenPalace.com across his torso, the streaker shared his own soccer style with live audiences of millions in the stadium and watching coverage televised worldwide. He was shortly overcome by security and led off the pitch.

Sources have revealed the identity of the streaker to be Mark Roberts, the self-proclaimed “World’s Most Prolific Streaker”. Roberts first made his appearance at the UEFA Cup Final in Summer 2003, sparking a subsequent streaking frenzy. Golden Palace emblazoned figures have since appeared at events including the PGA Tour's U.S. Open, the World Swimming Championships, the Running of the Bulls in Pamplona, Spain, and most recently the Dortmund World Figure Skating Championships. Mark himself appeared most recently this February during the US Super bowl.

In recent interviews, Golden Palace has expressed how they have been truly stunned by the growing public passion for their brand and unprecedented exposure. What began as company driven innovative marketing has truly taken on a life of its own, spiralling into copycat syndrome and pushing everyday people worldwide to streak in a public declaration of support for key Golden Palace Casino brand values: daring, tongue in cheek humour, light hearted living and simply good old fashioned, smile inducing fun.

In what has now reached the stage of sporting event ubiquity, Golden Palace inspired stuntmen has forged a history of stunning audiences worldwide. And interestingly, Marketing spokespersons have documented how the Golden Palace team with the Midas touch have performed marketing alchemy, transforming an essentially harmless mode of expression into one of the world’s most exciting and innovative marketing technique.

'Our marketing strategy is...unique to say the least,' joked Richard Rowe, CEO Golden Palace. 'Our ad tattoo is the perfect example. What began as a small marketing stunt has snowballed into a phenomenon. People have taken streaking to new heights.'

Photographs can be found at: www.goldenpalace.com.

For more information, contact:

The Press Team

Lyceum Media

Suite 3, 5th Floor

124 Victoria Street

London SW1E 5LA

UK

Email: Press@lyceummedia.com

Tel: +44 (0) 20 78 28 69 88

Mob: +44 (0) 70 92 33 33 06

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