|Blue Square is expected to launch its new online casino as well as an online poker room next month. Rumour has it that the company were eager to use Euro 2004 as a means of increasing brand awareness, but the new sites are unlikely to be ready in time. Andy Harris, head of interactive gaming at Blue Square, stated this week that launch date will 'realistically be mid to end of June, but it may be a bit earlier as we'll probably have a soft launch for poker.'|
The new operations will put Blue Square in direct competition with its sister company HardRockCasino.com, which is also owned by the Rank Corporation. Harris told NewMediaZero today that there wouldn't be any cross-promotion between the two Rank-owned casinos, as ‘Blue Square is keen to concentrate on its own existing user base and brand.’
The bookmaker is also in the process of creating new fixed-odds games to compliment its existing two, Aces High and Lucky Squares. “We've got two or three that have gone through the development cycle. We're hoping to launch several new games by the end of the year,” said Harris.