High growth rates for gaming in Asia Pacific
By emma
Figures have just been released by the IDC, predicting the growth rate of the online gaming industry in the Asia/Pacific region. It is anticipated that the revenue earned in this area of the world through online gaming will exceed US$1 billion next year, if the industry matches its expected compound annual growth rate of 19%. This growth is a by product of the constant expansion of the global internet gaming industry as a whole.

As the industry has developed alongside internet advancements, so too has the typical player profile expanded to include all age ranges, and the initially reluctant female player. This in turn affects the industry again, prompting a wider variety of games being developed and made available to appeal to the different tastes of the participating players.

In Asia/Pacific several regions have noted the impact of these developments in revenue terms. The three largest markets are Korea (US$397.1 million in 2003), Taiwan (US$170.4 million in 2003) and China (US$159.7 million in 2003). All the markets in the region anticipate high growth, as internet users continue to increase, online games become more accessible locally, and more and more new games catering to the preferences and skill levels of its growing audience are developed and released.

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