|Hitwise, the world’s leading online competitive intelligence service, reports that the official Big Brother website (www.channel4.com/bigbrother) has bucked last year’s trend that saw almost half the online audience “click off” after the first week. In contrast, this year’s eclectic mix of contestants appears to be holding the audience’s attentions with the website showing strong growth throughout the week. |
The programme was heavily criticized last year for being too boring, and many believed that the format of the show had become stale. Year-on-year, the first day of series 5 drew less than a third of the online audience of the fourth series, providing some support for the idea that the public were no longer intrigued by the show. But Channel 4’s decision to create an explosive household, leading to tonight’s ‘retribution eviction’ caused by Kitten’s rebellious behaviour, has succeeded in drawing a television audience ratings peak of 5.2 million and a 770% increase in Internet visits since the opening day.
Yesterday, the website became the 35th most visited website in the UK and the most visited Entertainment – TV website, taking a 12% share of the online TV sector. Average session time peaked at 11 minutes and 23 seconds on Sunday, falling back down to just under 11 minutes yesterday. This contrasts with Big Brother 4, where the average session time in the first week was only 9 minutes.