|London, 11th June 2004 |
With just one day to go before Euro 2004 kicks off, Hitwise reports that traffic to the official Euro 2004 website (www.euro2004.com) has grown six-fold in the last few weeks as football fans gear up for the start of the tournament. The site has skyrocketed in the Hitwise Football rankings over the past month, increasing from 38th place a month ago to become the 2nd most visited website yesterday, whilst ‘Euro 2004’ is currently the most searched for key phrase within the football category.
Coinciding with the tournament is a rise in traffic to the online gambling sector, which has recorded a 10% increase in traffic to gambling websites in the past month. Betfair (www.betfair.com), which allows users to make or take bets on sporting events, is the most visited gambling website and currently accounts for more than one in 10 visits made to the gambling sector. Hitwise Clickstream data reveals that 1.49% of all traffic leaving the Euro 2004 website goes to a gambling website as punters place their bets on which team is going to win the tournament on July 4th.
Fantasy sites are also proving popular with football fans, with the official fantasy football site sponsored by McDonald’s (www.euro2004fantasy.uefa.com) the top destination for users leaving the Euro 2004 website in the last week, accounting for 9.54% of downstream traffic.
Top 10 Football search terms
The following table lists the most popular terms typed into a search engine over the last 12 weeks that resulted in visits to websites classified by Hitwise within the Sport-Football sector.
Search Term/Share %
euro 2004 3.54
manchester united 1.92
liverpool fc 1.74
leeds united 1.18
west ham 0.93
chelsea fc 0.88
liverpool football club 0.82
Hitwise is the world’s leading provider of online competitive intelligence services. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights into how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers.
Founded in 1998, Hitwise is a privately held company headquartered in Melbourne, Australia and operates in the UK, US, Australia, New Zealand, Hong Kong and Singapore.
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