|The Interactive Gaming Council has released a new updated Code of Practice this week for member casino operators and software companies, strongly condemning the use of spam advertising for the bad reputation it gives to the industry.|
'It's a sad fact that Internet casinos and sportsbooks are, knowingly or unknowingly, responsible for contributing to the spam problem,' said Rick Smith, executive director of the IGC. 'Spam often originates from a third-party marketing company or affiliate rather than the gaming operator, but regardless of the source, spam needlessly alienates many consumers who would otherwise bear no ill will to online gaming.”
Smith added that spam gives undue credence to the arguments of the anti-gambling lobbies and that good businesses practises are essential to protect the industry.
'As a voluntary trade organization,' Smith noted, 'we have little by way of formal sanction available to force members to stop spamming. And of course there are many online gaming sites and portals that are not members of the IGC and that are involved with this practice. But when we formally declare that spamming is not an acceptable business practice, we send a powerful message throughout the industry. The Code is the first step toward an international industry standard. Until such a standard is widely adopted, the IGC will continue to lead by example.'