becomes commercial partner of Faenza Team
By staff
Wilux Minardi Cosworth is pleased to announce that, following a successful introduction at last weekend's Canadian Grand Prix, has signed to become a commercial partner of the Faenza team for the remainder of the 2004 Formula One World Championship season. The Wilux Minardi Cosworth entries of Gianmaria Bruni and Zsolt Baumgartner, plus that of official test driver, Bas Leinders, will thus carry the eye-catching logo of the licensed, online casino. At this weekend's American Grand Prix, fans can catch the logos that will be prominently displayed on the nose, leading edge of the side pods and rear wing end plates of the cars.

This marks the first occasion a virtual casino has elected to employ the medium of Formula One to promote its services, although is not new to the world of sports sponsorship, having previously been involved with Major League Baseball, the National Hockey League, ARCA/REMAX Stock Car Racing, World Wrestling Entertainment, the Retired Boxers Foundation, and several high-profile boxers and celebrities such as Bernard Hopkins, Magic Johnson, Dennis Rodman and more. CEO, Richard Rowe, is in no doubt as to the value of such campaigns. 'Formula 1 has an enormous worldwide following and this is a major coup. We know, from previous experience with other sports sponsorships, that our involvement with Minardi for the rest of the 2004 season will increase our visibility in a huge way and we are extremely proud and excited to be joining the team.'

Commenting on the team's newest partner, Wilux Minardi Cosworth Team Principal, Paul Stoddart, says, 'We are very pleased that has decided to join Minardi as a commercial partner for the remainder of the current season following its initial experience with the team at last weekend's Canadian Grand Prix. It is once again gratifying for us that a company that has previous experience of sponsorship has decided that Minardi provides it with the promotional platform of choice for its highly popular services. We warmly welcome to the Minardi family, and look forward to a mutually productive relationship.'

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