|YooMedia has just acquired three dating agencies in the UK. In a step to further expand their business interests, the company has just spent £500,000 on purchasing Dateline and Club Sirius, as well as acquiring Jiles Limited. Jiles Limited owns and manages three dating agencies Avenues, Clicked and Simply Love, and will hold on to 25 percent of the equity in the company as well as taking over the management of YooMedia’s dating division.|
As well as now owning the largest UK owned online and land based dating company, the acquisitions are a part of a wider strategy for the company. David Docherty, chief executive of YooMedia explains: 'They fit perfectly with our strategy of building deep interactive content businesses, and are another example of how we are aggregating content in our core areas of dating, games, gambling and chat.'
The company currently utilises platforms such as interactive TV, internet and mobile or wireless applications for the delivery of their services, and these recent moves are planned in line with this strategy, to supply a wholly integrated dating service which allows customers to use the service face to face, over the phone or by these other platforms that Yoomedia favours.