|The City of Manchester hopes to take the initiative and launch the UK’s first ever-regional mobile lottery, planning to raise £100m for local charities. Licensed lottery manager, Million-2-1 plans to launch ten regional mobile lotteries in the next year and claims that up to 50 regional lotteries could be operating throughout the UK within five years.|
Chris Sheffield, founder and Chief Executive of Million-2-1, conceived the idea of a ‘local lottery for local people’. “I am delighted be launching the UK’s first mobile lottery in my home town, Manchester,” he said. “This is the first of many local lotteries that will provide people with the opportunity to win substantial amounts of money and invest in their local community at the same time,”
“It‘s anticipated that the Manchester lottery will give £1 million to local good causes in its first year, and I expect this figure to increase year on year as more and more people get involved.”
Each lottery will provide at least 35% of its revenue to smaller, local charities that have struggled to secure grants from the national lottery.
Million-2-1 says its mobile technology and registration process make it the safest lottery platform in the UK; and its also the most ethical: the company checks credentials at registration, card registration and before awarding prizes. Players are also restricted to ten £1 plays per week.