|Thanks to new partnerships formed by Gaming Corporation, the owner of the UK’s most popular online casino site, an improved portal was released yesterday. Recently, Gaming Corp acquired Eyeconomy, an online marketing and advertising company, and partnered with search engine company Overture- two moves which have enabled the development and consequent improvement of the casino.co.uk site.|
The site has added new games- Poker and Bingo- both of which are rapidly rising in popularity amongst online gamblers. Currently the site enjoys a base of 300,000 visitors to the site every month- an increase in traffic thought largely to be generated by the site’s aggressive marketing techniques.
Gaming Corp have also recently changed their advertising structure, introducing a “pay per click” system, which allows advertisers to review the number of visitors to the site and pay for their advertising slot accordingly.
Justin Drummond, Chief Exec of Casino.co.uk released the following statement regarding the launch of the improved site: “The new site is fast loading, scalable and has been designed to accommodate the rapid growth of Casino.co.uk”. We are very pleased to be working with Overture to provide content for some of the key areas of the website and are confident that this will prove to be an excellent source of additional revenue”.