|Online casino 888.com, has signed a multi-million pound, three-year sponsorship deal with English Premiership football club, Middlesborough. The deal will see the Carling Cup Champions sporting the 888.com logo on their shirts, as they enter Europe for the first time in their history next year. |
Matt Robinson of 888.com said: 'We are delighted to be Middlesbrough's main sponsor. We see Middlesbrough as an ambitious team with a great future and are proud to be sponsoring a club with such a clear vision.
'An exciting season lies ahead for Middlesbrough and 888.com - starting the season as Carling Cup Champions and venturing in to Europe for the first time. We will be offering a number of initiatives to Middlesbrough's over-18 supporters to promote online gaming and entertainment to the fan base.'
Boro's commercial manager Graham Fordy said: 'The deal brings together two very ambitious companies. 888.com are already clear leaders in their marketplace and are looking to cement that position through their involvement with Middlesbrough FC.
'We are determined to establish ourselves in the top half of the world's most challenging league.
'The deal is not purely based on media awareness but very much on the success of both brands. The financial benefits of us helping 888.com to achieve their targets are enormous.
'Together, we look forward to running some innovative promotions, not just for Boro but for everyone who follows the Premier League.'
Matt Robinson added: 'We are looking forward to building a successful partnership with Middlesbrough and the fans - both on and off the pitch.'