US TV channel introducing online gambling to interactive TV
By abigail
Spike TV a new network in the states, has now introduced online casino programming via one of its shows. One of the TV channel’s shows, “Midnight Spike” is largely aimed at a young male audience, in their 20’s and 30’s- a demographic the channel believes will be hugely interested in the online casino option.

The show uses interactive technology provided by GoldPocket, to allow viewers to bet using virtual money on the results of certain challenges staged throughout the show. This has now been expanded to also include the Spike Casino which will allow viewers to also gamble on games including roulette, slot machines and craps. There will be leader boards shown in real time, which will continually update points earned by players, and prizes will be awarded to winners, courtesy of the TV channel’s promotional partner, sync magazine. If anyone stops viewing the programme, they automatically lose all of their points. Viewers can participate by using their iTV-capable set-top boxes, or by using the more traditional online casino method, of logging in via the Spike TV website. It is in GoldPocket’s plans to eventually also be able to offer access to the interactive casino via wireless technology.

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