|Top ITV1 current affairs programme 'Tonight with Trevor MacDonald' is to feature online gaming specialist Jackpotjoy.com as part of an in-depth look at Women and Gambling.|
The programme, to be broadcast at 8pm on Friday 16th July on ITV1, looks at recent research into the growth of women and gambling, especially the rapid rise in the number of female players of online games such as those offered by Jackpotjoy.com.
Andrew Dixon, Commercial Director of Profitable Play, the company behind Jackpotjoy.com features in the programme, offering expert opinion on the recent increase in women playing online games. Programme producers turned to Jackpotjoy.com due to the fact that the site is almost unique in the sector by having more female players than male.
Andrew Dixon tells the programme:
'Jackpotjoy.com did not set out to attract female players, and our marketing was never targeted as such, but within our first year of operations we saw a large number of women joining the site. Now we make sure we design a number of games with our female players in mind, such as our recent Footballer's Widows' game, which received even more hits and winners than it's 'male equivalent' Euro 2004 Penalty Shoot-Out.'
'Our success in attracting and retaining female players, is also reflected in our commercial partnerships, including major brands such as femail.co.uk and gm.tv'
Launched in 2001, Jackpotjoy.com is one of the UK's top 10 gambling sites, according to both Hitwise and .net magazine. The site offers 'soft' games such as slots, lotto, bingo and scratchcards, as well as casino favourites including blackjack and poker.
Jackpotjoy.com gives away over £2 million in prize money every week, and offers players an online community through a chat functionality that runs alongside the games. Visitors to the site can also play all the games for free and win prizes such as holidays, Spa Days, electronic goods and flowers.
For media enquiries about Jackpotjoy.com and Profitable Play, please contact Steve Bustin at Vada Media on 01273 606484 or firstname.lastname@example.org.