|...And the award for the Best Use of Technology goes to...Betfair. It may not be popular with the traditional bookmaking industry, but the original betting exchange was highly honoured at the regional National Business Awards this week; the latest endorsement for the company that won the Queen’s Award for Enterprise in 2003.|
Betfair said it was thrilled and saw it as recognition of the way the company has used technology to ‘make betting fairer and safer for everyone...to ensure at source that crime is kept out, the punter is always paid, and the vulnerable are protected.’
David Yu, Betfair’s CTO, added, “Our technology is constantly being challenged by the phenomenal growth of the company and the event-driven demands of our customers. We have retained 90% of the betting exchange market and it is paramount that we remain as the leader in the technology battle.”
Betfair will now g forward to the National final in November.