UK Current Affairs Program Tackles iGaming Phenomenon
By philip
Prime-time UK current affairs program, Tonight With Trevor MacDonald, is to take an in depth look at online gambling on Friday night, with specific reference to the rise in the amount of women gambling on the Internet. The show, which airs at 8.00pm, Friday 16th July, will feature an interview with Andrew Dixon, Commercial Director of Profitable Play, the company behind is unique in the sector because it currently has more female players than male. Launched in 2001, is one of the UK's top 10 gambling sites, according to both Hitwise and .net magazine. The site offers 'soft' games such as slots, lotto, bingo and scratch cards, as well as casino favourites including blackjack and poker.

Dixon tells the programme: ' did not set out to attract female players, and our marketing was never targeted as such, but within our first year of operations we saw a large number of women joining the site. Now we make sure we design a number of games with our female players in mind, such as our recent Footballer's Widows' game, which received even more hits and winners than it's 'male equivalent' Euro 2004 Penalty Shoot-Out.'

'Our success in attracting and retaining female players, is also reflected in our commercial partnerships, including major brands such as and'

The show features reports on a number of topical issues, followed by studio audience debate. It regularly attracts over 4 million viewers.

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