Vinnie Jones to Become the Poker Face of
By philip
Cashcade, the company behind the first pound sterling poker room, has signed up ex soccer hard man turned Hollywood star, Vinnie Jones as the chiselled face of its new marketing campaign.

Cashcade feels the actor, whose film credits include Lock Stock and Two Smoking Barrels and Swordfish, is just the man for the site’s smoky poker den image – a departure from the glamorous Vegas themes of other poker sites (notably Paradise Poker who recently signed supermodel, Caprice, as its ambassador).

Jones will appear on the CD and packaging of a 100,000 direct mail campaign, through Boost Communications who have further campaigns planned in the near future.

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