|The HPS Group has launched Casino Agency – a marketing services agency specifically focussing on the fast-growing online and land-based casino and sports betting industry.|
The agency’s first piece of business is the launch of InterCasino Sterling (www.intercasino.co.uk), a Pounds Sterling online gaming operator and part of one of the industry’s longest established brands.
The multi-disciplined campaign for InterCasino launches this month and includes ambient (tube cards and 6-sheet posters), an outreach campaign involving CD distribution at mainline stations, direct mail, inserts and advertising, as well as perimeter advertising at selected televised football matches. The campaign - which is aimed at 25-35 year old, affluent City-dwelling males – is also supported by promotional activity on Capital Radio Drivetime.
Jon Salmon, spokesman for InterCasino, said “Our strategy is to build on the heritage of the InterCasino brand and to create real impact in what is becoming an increasingly crowded market place.”
Industry pioneer Raphael Arnold, who has worked in the online gaming sector since its inception in the mid-90’s, has been recruited to head up Casino Agency. Specialising in online casino start-ups, Arnold’s experience includes working as an Internet marketing consultant at online gaming services provider Forward Slash, as well as involvement with the Sunny Group of Casinos.
Arnold said: “This industry is growing at a phenomenal rate, and we anticipate that this growth will accelerate with the Government’s new Gaming Legislation expected very soon. We believe there is a tremendous opportunity for a UK based specialist agency to service this incredibly dynamic market sector.”
Commenting on the www.intercasino.co uk launch, Arnold continued, “Intercasino.co.uk is one of the longest established brands in this sector, with an unrivalled pay-out record. Central to the campaign is Jane Bentley, a virtual Casino Manager, who creates a distinctive brand personality in a marketplace of ‘me too’ products. Jane also epitomises InterCasino’s commitment to customer service.”
HPS is one of the UK’s leading regional marketing services agencies. HPS delivers media neutral solutions to a range of clients including Mazda Motors, Discovery Foods, Esporta Health Clubs, Zurich, Weight Watchers, Sun Microsystems, Megabowl and Woburn Enterprises.
Specialising in ‘considered purchases’ HPS operates 4 key specialist divisions – Creative Communications (advertising, DM, sales promotion, packaging etc), Press and Public Relations, New Media Solutions and Consultancy and Research.
Growing at over 40% pa HPS now employs 38 staff from its High Wycombe head office. The agency was the subject of a management buy out in 2001 lead by MD Mark Cornwell and FD Richard Triggs
The HPS Group has recently launched Casino Agency, a marketing agency specifically focused on the online and land-based casino/sports betting industry. Currently Casino Agency is working with InterCasino across it’s portfolio of gaming sites