|The HPS Group has launched a new marketing services agency, Casino Agency, with a specific focus on the ever-expanding online and land based casino and sports betting industries. The venture has recruited Industry pioneer Raphael Arnold, who has worked in the online gaming sector since its birth in the mid-nineties.|
Casino Agency’s first client is InterCasino.co.uk, the new pound sterling version of the InterCasino brand. Casino Agency says the campaign, which will launch this month, includes radio ads, ambient (tube cards and 6-sheet posters), an outreach campaign involving CD distribution at mainline stations, direct mail, inserts and advertising, as well as perimeter advertising at selected televised football matches.
Arnold told us: “This industry is growing at a phenomenal rate, and we anticipate that this growth will accelerate with the Government’s new Gaming Legislation expected very soon. We believe there is a tremendous opportunity for a UK based specialist agency to service this incredibly dynamic market sector.”
Commenting on the www.InterCasino.co.uk launch, he continued, “Intercasino.co.uk is one of the longest established brands in this sector, with an unrivalled pay-out record. Central to the campaign is Jane Bentley, a virtual Casino Manager, who creates a distinctive brand personality in a marketplace of ‘me too’ products. Jane also epitomises InterCasino’s commitment to customer service.”