|MSN.co.uk has announced that it will be offering users the use of a ’Gambling Channel’ which will offer fixed odds, lottery, casino and pools from top names in the industry.|
Partners providing gambling services on the channel will include top names like Sun International, Aspinalls.com, Spin Room and Totopools. The channel will also feature an odds search engine from Bet genius.
Players will be able to access the channel from a permanent link on the MSN homepage, which currently caters to over 13 million visitors every month.
“This new initiative is a huge opportunity for MSN and our partners,” said Amanda Anthony, MSN business marketing manager. “Gambling is the biggest growth area on the Internet and we believe its true potential as a traffic and revenue driver has yet to be fully realised.”