|In Canada, the Atlantic Lottery Corporation has announced that it will now be selling lottery tickets online. This will be the first Canadian government run gaming organisation to enter the online gambling market. There will be six lottery games available to enter on Atlantic’s website by early August.|
The corporation has made it clear that the decision to enter the online branch of the industry, is not one made as an attempt at replacing the existing method of dispensing tickets- that is via the retailers they currently use. Instead they are hoping to attract new customers who would be more tempted to buy a ticket in their lotteries by the web option. Marketing manager Lara Wood did point out however that they expect the new market they attract to be quite limited, as she explained: “Because this is a very specific type of person who wants to do this, we don’t expect the impact to be very great”.
Atlantic will be incorporating into their site validations that purchasers of tickets are over eighteen, and will also impose limits to the amount of money that any one person can spend on the tickets. These measures answer critics who feared that any such move by the corporation would encourage both under-age gambling, and people to spend beyond their means.