Further growth for online casinos predicted
By abigail
Manu Gambhir the CEO of Kismet International, the company which operates the Harrods online casino, last week stated predictions that online casinos are bound to increase their stake in the entire gambling industry even more in the future. Gambhir believes that the fact of better odds, when taken into account with the increasingly efficient security measure being employed by online casinos, will result in punters inevitably moving in increasing numbers to the online options available.

The lower costs of overheads for online gambling operators allows them to consistently offer punters better odds and promotions, which is one of the key reasons for the significant growth online operators have enjoyed recently. Gambhir offered the following example to highlight this fact: 'At Harrods Casino we are happy to offer La Partage rule in our Roulette whereby, if zero comes up, we will refund half the player's money, cutting the casino's advantage in half, from 2.7% to 1.35%. Smart gamblers will take this bet every time versus roulette that doesn't offer this rule. It has a dramatic effect on payouts, in line with our policy of offering gamblers the best games and best odds. We recently paid out a record £40,000 to one of our lucky Single Deck Blackjack customers - the most favourable game for punters anywhere”.

Gambhir also believes that improvements being made in security measures utilised by online casinos and betting exchanges, are also putting to rest the fear that punters traditionally have held about performing financial transactions on the web. As Gambhir puts it, “but it is not just about better odds; online gamblers need to feel secure about their stakes and winnings. At Harrods Casino Online they are playing in an environment that they can trust with proven excellent customer service”.

Gambhir concluded his statements by asserting that the developments made by online casinos has now put the industry in an enviable position- one of great potential growth. As he puts it, “Online casinos have really come of age. Like the phenomenal success of betting exchanges, online casinos have put the fun and the odds back in favour of the afficionado gambler”.

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