Arizona Bay Improves NETeller Experience
By abigail
August 2, 2004, London, UK - Arizona Bay, the application design/implementation specialists, are the minds behind the recently improved usability of online e-wallet NETeller. Through the redesign of NETeller’s user interface and website design, Arizona Bay has markedly helped NETeller improve its customer experience.

'Arizona Bay’s specialized expertise has been instrumental in helping NETeller meet its technical challenges,' according to NETeller’s Vice President of Sales and Marketing, Bruce Elliot. “Last week’s launch of our new website has already demonstrated a very large increase in conversions and overall customer satisfaction.”

David Graham of Arizona Bay explained the challenges of the NETeller project, “The complexity of the NETeller project was rooted in finding the balance between familiarity and redesign. NETeller is one of the Internet’s largest payment providers, and Arizona Bay had to be innovative to ensure that their existing users would continue to be able to ‘feel’ their way around the site, while new users would be able to quickly learn what the service offers and how to use it.”

Arizona Bay provides solutions for the Automotive, Financial and Security industries. Customers include NADAGuides.com, Autobytel and others. Arizona Bay’s wholly owned subsidiary IGSN (Interactive Gaming Security Network) provides managed security solutions to the iGaming industry, and its client list boasts major gaming brands such as World Sports Exchange and Absolute Poker.

For More Information Contact:

David Graham

Managing Partner

dave@arizonabay.com

707-254-7771

Press Contact:

Lyceum Publishing

+44 (0) 7092 333 310

About NETELLER

NETELLER is listed on London's AIM stock exchange and is a premier provider of global online payment services with over 900,000 customers worldwide. NETELLER was the largest flotation on the AIM exchange this year with an enterprise value of approximately $375 million.

 
 
 
 
 
Online Casino News.com provides online gamblers with information on online casino gambling, sports betting tips, wining casino tips, internet casino reviews, sports odds, matchups, results, editorial and much, much more… We also have an industry insider’s section including Internet gaming press releases, a calendar of events and gaming industry news.
Bluff Europe: Europe's leading Poker Magazine brings you the latest Poker News, Player Interviews and all the best Online Poker offers Poker in the Park: Europe's largest Poker Festival.