|Betfair, the world’s leading betting exchange, today confirmed its status as the industry’s leading innovator by offering ‘in-running’ markets on all athletics events at this years Olympic Games. |
In doing so, Betfair will provide its customers with the opportunity to bet mid-race and mid-event. The company’s flagship concept has proved a remarkable success with horseracing in the UK and provides punters with another avenue of expressing their opinion.
International PR Manager, Hugh Taggart said, “The introduction of ‘in-running’ betting to the athletics events is another example of the greater choice Betfair offers its customers. While other bookmakers and sports books will suspend their markets, Betfair will allow its punters to bet right up to the last jump, ultimate throw and final stride.”
In addition to the ‘in-running’ markets, Betfair is offering markets on all 28 Olympic events as well as an extensive range of medal and country specials.
“Betfair aims to provide its users with unrivalled opportunities to bet on all events and the Olympics represent a terrific opportunity to highlight the depth of our product. By offering a series of broad markets we are providing a more interesting and exciting betting experience to the customer,” said Taggart.