|Industry Specific is the new buzzword in the search engine industry, and the concept is being most successfully pioneered by the gaming industry’s most visited portal, Gambling.com (www.gambling.com). Gambling.com has shifted its business from an information portal to a highly refined search engine, specifically for all things gambling related. |
“By being a gambling specific search engine, and incorporating human editing in all of our categories, we can make sure that each search query produces relevant results for the user. As such our results are likely to be far more targeted than those you would receive on a non-specific engine like Google or Yahoo!” says Gambling.com spokesman Tim Rosenberg. But just as important as getting the most relevant results is the fact that Gambling.com’s editorial policy helps to weed out operators that are deemed roguish. “The human involvement helps us maintain a high degree of control and thus provide reassurance and trust for our visitors as we attempt to eliminate rogue advertisers as soon as they are identified,” continued Rosenberg.
Proponents of ‘Industry Specific’ engines say that there is more to them than relevant results. They believe that because search specific sites are focused on a particular market niche, they protect consumers. By virtue of being a gambling online search engine, visitors are clearly aware that their search results will be gambling related, and therefore it is the user who consciously chooses to seek gambling related results. A search for ‘chips’ on Yahoo! generates a mix of results, including casino related results. While this is relevant for those looking for casino related sites, it may be unwanted by someone looking for information on the famous 1970-80s television programme of the same name!
But it isn’t just the online search community that is finding the gambling-focused search concept so useful. Alistair Flutter from BetGenius.com is impressed so far. “We have attracted visitors who might normally not have come to our site – we hope that Gambling.com will continue to provide us with a good source of quality visitors.”