|Developer and provider of multi-platform interactive game applications and solutions, Zone4Play, has signed a marketing and distribution agreement with Bluestreak Technology, who will introduce Zone4Play's iTV game packages to cable operators deploying the Bluestreak interactive TV platform, DEM (Digital Entertainment Middleware). |
Zone4Play's iTV packages have already been deployed on 8 different TV platforms globally, with the company recently penetrating the American market with deployments on Cablevision and Lodgenet.
DEM-enabled applications include advanced games with superior graphics, personalized interactive content and programming, email and online chat capabilities, and onscreen play-along and enhanced TV applications. Time Warner Cable was the first cable operator to launch DEM in the US, serving 10.9 million subscribers in 27 states.
Gil Arbel, VP Business Development of Zone4Play, commented, ' We are proud that Bluestreak has chosen to market and distribute our suite of game applications to cable operators deciding to deploy its exciting DEM iTV enabling platform. We look forward to leveraging their relationships to vastly expand the universe of subscribers of our iTV games.