Goes Straight to Video Mobile
By philip
3, the UK's premier video mobile network, and, today announced the launch of its first video mobile betting service, with Ladbroke’s popular Balls! game the first to make the cross platform leap.

Bob Fuller, Chief Executive of 3 commented: '3 leads the video mobile market with an unrivalled portfolio of content and Ladbrokes Balls! on 3 is yet another first for the UK's leading 3G network. We are setting the agenda for 3G and are constantly challenging the UK market place with our range of innovative products and faster, better mobile services. With over 1.2 million customers in the UK, the potential for these types of services on 3 is very exciting.'

David Briggs, Commercial Director, Ladbrokes eGaming added: 'We're delighted to be working with 3. Ladbrokes Balls! is a game that lends itself well to the immediacy of video mobile. Balls! is already the most popular game on and we expect the service to be equally as popular on 3's video mobiles.'

Balls! is a bingo style game, in which 6 balls from a total of 48, every minute of every day, which means 525,600 draws a year.

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