|32Red.com is to be the new sponsor of AtTheRaces’ ‘Live Afternoon Racing’ it has been revealed. The Sky TV broadcast, which reaches an estimated 1 million punters, will now feature promotion of the company’s online casino and poker room.|
32Red's Chief Executive Officer Ed Ware said: '32Red decided to forge a partnership with At The Races because fundamentally both companies are about the same things - entertainment and excitement. At The Races has established itself as the premier racing broadcaster in the UK just as 32Red has established itself as the UK's premier Internet casino and poker operator. We feel that this sponsorship will serve to strengthen the brand values that people identify with 32Red namely customer value, challenge and excitement.'