New software will be used for market analysis by Betfair
By abigail
Developer of software for the online gambling industry, WellDone Software, has released details of the upcoming launch for a new product they have developed. Called MarketFeeder Pro, their new offering is designed to be used as a data extraction and market analysis tool. The software has been developed exclusively for use by Betfair the leading online betting exchange.

The software can be used in Microsoft Excel, and will allow users to monitor market fluctuations. The user can set the time periods they wish to observe, and holds the facility to monitor different markets simultaneously. The data gathered can be archived and used for analysis as desired by the operator. The software will operate independently of the Betfair Developer’s Program or API- a significant innovation as previous attempts at manually acquiring similar data had necessitated use of this program and payment of a £100+ subscription fee.

The UK Marketing Director for the company, Haydn Ellen has explained the use and benefits of the software for users as: “Not only is live market data captured, but it is done in such a manner that the data can then be used to model trading strategies and analysis. The potential of this archived information is enormous, key trends and trading strategies can be established … it will be to betting exchange traders as performance graphs are to stockbrokers”.

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