Hill's TV Sets Date for Channel 425
By philip
William Hill has announced that its new digital interactive betting channel, Channel 425, will launch on Wednesday 6th October, and will be free to view on the Sky platform. Hills says that, initially, the main focus of the channel will be greyhound racing which it will show Tuesday through to Saturday nights, but punters will also be able to play casino style games such as roulette.

David Harding, Chief Executive of William Hill, said: ‘This initiative cements William Hill’s position as the market leader in the UK betting industry in terms of exploiting interactive television, which is gaining growing acceptance as a transactional platform. Our well known and trusted brand, ability to cross-promote the service to customers in other parts of our business, and choice of partner in DITG, a proven operator in this field, should provide us with significant advantages in pursuing this new profit stream.”

Talks are already underway to bring other sports to the channel, added David Hood, Public Relations Director: “We have already received numerous enquiries from other sports and particularly from promoters who wish to showcase their greyhound racing live on Channel 425. But, we would rather walk before we run with this enterprise. We can bring a considerable wealth of expertise to the channel in terms of greyhound racing and bookmaking, but this is very much a learning curve for the company in terms of managing a TV station. We do not expect Channel 425 to produce the type of Sky Sports spectaculars that viewers have become used to, there won’t be too many bells or whistles on Channel 425, but it will be a professional show with good betting content and available on a nightly basis.”

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