Fancy a Flutter Heads Skywards
By philip
Interactive media group, YooMedia, has announced it has finalised an agreement with Sky’s AtTheRaces, to offer Fancy a Flutter fixed-odds gaming portal on the channel. Launched in May last year, Fancy a Flutter currently offers seven play-for-cash keno and other fixed-odds games including Blockbusters and Bingo-Keno.

David Docherty, chief executive of YooMedia, said: “This deal with At The Races endorses our strategy of working with leading broadcasters. Addressing the right audience with the right interactive proposition available directly from the red button is the sweet spot for all our services. Fancy a Flutter is perfectly positioned to appeal to the racing fans who tune in to At The Races.”

Matthew Imi, Chief Executive of At The Races, said: “We are delighted to launch Fancy a Flutter, one of Sky Active’s most popular fixed-odds games services behind the red button on At The Races. We believe fixed-odds games have a powerful role in complementing other forms of interactive betting and have proved very successful on the Sky platform.”

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