|In the UK a new alliance is forming between DataCash and Smart Voucher. Smart Voucher is the leading supplier in the UK of online real-time vouchers. With an increasing volume of people buying goods and services online, the new arrangement between these two companies is formed with the aim of increasing the ability of shoppers to buy gift vouchers which can be used in a land based or online facility of one company.|
Any customers of the DataCash Payment Gateway, are now able to introduce electronic gift vouchers, online promotional vouchers and cash purchases on the internet. Currently the UK gift voucher market is worth approximately £1.35 billion, and is growing at a rate of around 10% every year. This new alliance between Data Cash and Smart Voucher, now provides the distribution and solutions that will allow consumers to purchase vouchers for cash, for use on that retailer’s online site.
The solution has been proposed as being perfect for the online gambling industry, particularly for those who have retail outlets. The Business Development Director for DataCash, said of the new scheme: “For merchants, this service will enable them to bring their online and offline businesses closer together. For example, you can buy vouchers in a betting store on the high street and put them into your Smart Voucher enabled account - the vouchers can then be used to place bets online. This not only offers the consumer more choice and flexibility, it enables retailers to build their presence and brand across several different channels.”