Harrah's To Challenge World Poker Tour
By philip
Harrah’s Inc, owner of the rights to the World Series of Poker, has announced that it will launch the World Series of Poker Circuit, in a direct challenge to the burgeoning World Poker Tour. The World Series of Poker Circuit will comprise seven ESPN televised tournaments at Harrah’s six casinos in Las Vegas, Lake Tahoe, Atlantic City, N.J., New Orleans and San Diego, Harrah's Entertainment executives said. The circuit will include a point system, with highest scorers earning entry to the culminating ‘Tournament of Champions’.

Harrah's bought the World Series of Poker and the Horseshoe name in Nevada for $44.3 million earlier this year and believes it’s the WSOP brand will make the tournaments extremely lucrative. 'It's so far head of everybody else you can't match up,' said Howard Greenbaum, Harrah's vice president of specialty gambling and golf operations. 'Everybody wants to play in the World Series of Poker. It's dying and going to heaven for the poker player.“

Harrah's signed an agreement in July to buy Caesars Entertainment Inc. which, if approved, would make it the largest gambling company in the world with over $8 billion in revenues.

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