|A report just published in India has revealed a new flourishing area of business for one of the country’s regions- Chandigarh. A rapidly developing area of industry for the region revolves around software and web development, as well as search engine marketing, primarily taken on for the online gambling industry. Chandigarh is one of the latest areas of the world to profit from the overall growth being experienced in the online gambling sector, as more and more work from the US and Europe is sent to this area of India.|
The most recent guess at revenue being generated for this purpose in Chandigarh is set at half a million dollars a week. The reason for companies turning to Indian IT specialists is to benefit from their creative and technical talents, rather than the traditional Indian strength of low cost work.
A significant amount of this work is being spent on the search engine marketing for sites. The requirement for this service has increased as a result of the general ban in the US on advertising online gambling sites, and the resulting choice by large search engines to follow suit and prohibit the adverts on their sites also. Companies have now been turning to what is now termed search engine marketing as an answer to these limitations. IT specialists are now being paid to ensure that companies receive a high ranking on search engines, with companies now diverting their usual advertising budgets in order to pay for this technical service. The recent rise in this need has resulted in a boom of growth for Chandigarh, an area now enjoying the financial gains, and looking for extra recruits to help them meet the huge demand being placed on them.