| Quova has announces that seven online gaming sites have chosen its GeoPoint service for geolocation of their website visitors. All seven companies have integrated Quova GeoPoint into their websites, enabling them to comply with national laws and regulations governing their online betting and gaming services. Quova GeoPoint also means that companies are able to detect online credit card fraud and serve customized content tailored to the geography of each site visitor.|
The companies include Ladbrokes (the world’s largest bookmaker), sports.com Limited (Europe’s largest Internet and mobile data provider of sports content and betting), Blue Square (the UK’s largest betting site), and the Betting Exchange (a bet brokerage service based in Dublin, Ireland).
Quova GeoPoint also enables the websites of these companies to identify the geographic location of their visitors in real time. The online gaming industry is expected to become one that generates $5 billion by the year 2003, although it is still illegal in some countries. This factor compels online gambling sites to determine the exact location of would-be betters in order to comply with local laws.
Managing director of Ladbrokes, John O’Reilly, said, “Ladbrokes is a responsible company and it is vital for us to know where our customers are coming from. Quova GeoPoint will enable us to avoid taking bets from those countries which we choose not to accept bets from - whether for legal or other reasons – but will also allow us to measure the continuing success of our online business on a country by country basis.”