Littlewoods Gaming and BettingCorp Sign Agreement
By philip
London, United Kingdom/Barcelona, Spain - 14th October 2004 –

BettingCorp UK Ltd., a leading gaming solutions provider, and Game On, part of Littlewoods Gaming, announced today the signing of an agreement providing for the distribution of BettingCorp’s Interactive Television (iTV) games and services through Littlewoods’ Game On portal, using an integrated solution of Littlewoods’ OLGA and BettingCorp’s UltimateOne Technology platforms.

The interactive games service can be accessed behind the red button in the United Kingdom through Littlewoods ‘Game On’ betting and fixed-odds games portal on ITV’s (the largest commercial TV channel in the UK) Interactive Services Menu (ISM). The ISM will be available to Sky digital viewers in approximately 7.4 million households in the UK.

Sky Digital subscribers can use their single Game On Internet account to play any of the games on the interactive service.

BettingCorp’s games will be re-skinned and deployed on the UltimateOne system while Littlewoods’ OLGA solution will handle the accounts and payment aspects of the service.

“We are excited by the opportunity to collaborate with Littlewoods, one of the most established names in gaming,” said Michael Lobel, Chief Executive Officer of BettingCorp “Our continued dedication to the new media gaming business and the pursuit of quality and an unparalleled customer experience are what allowed us to seize this opportunity”.

Peter Cuffe, Director of Interactive, Littlewoods Gaming, “2004 has been an exciting year for us. We now have a comprehensive portfolio of games and betting services live on ITVi 24 hours a day, seven days a week. Having explored the ¾ screen game genre, we are now excited to begin introducing full-screen BettingCorp products in order to drive revenue and add another dimension to the ITV viewer experience.”

BettingCorp Contact:

Meir Moses

B2B Marketing Manager

Game On Contact:

Marie-France van Heel

Head of Marketing - Interactive

About BettingCorp

BettingCorp is a leading developer and operator of multi-channel remote gaming solutions to Interactive Television (iTV) and in-room hotel entertainment systems.

Please visit for more information.

About Game On

A division of Littlewoods Gaming, the home gaming company most famous for the Littlewoods Football Pools, Game On is leading the way in interactive and enhanced gaming with a mix of mass market products accessible through the TV and the Internet.

Via an exclusive strategic partnership with commercial broadcaster ITV, Game On will provide a broad range of entertainment-based, interactive betting and gaming services behind the red button.

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