|Bookmaker Victor Chandler will adopt a new brand identity in what the company is calling a new ‘going forward’ image. The new vivid white logo on black background is designed to unite all aspects of the business, such as vcbet, vcpoker, vccasino and vcgames, into one single striking corporate identity.|
Group marketing director Alan Randall said: 'Our vision is simple - to be the place where people come for excitement. The brand is the vehicle by which we will deliver our vision, and it's a brand that's elegant and sophisticated and confident, in line with our customers' expectations. It's a brand that's friendly and personal.'
VC has grown from a small family run business to giant of the betting industry over the last few decades. 'This new branding will help us to punch to our full weight, and to build on our position as the leading independent operator in an increasingly cluttered marketplace.'