responds to UK Gambling Reform
By staff
As the UK government puts the final touches on The Gambling Bill – legislation which promises to revolutionise gaming regulation and drag gaming law into the 21st century – the global gaming search engine,, announces the launch of a new site tailor-made for the UK public.

A recent report stated that the UK gambling industry has seen a fivefold increase in revenue in the last three years alone, and this looks set to increase following the implementation of the Bill. What is clear is that betting is becoming a mainstream and socially acceptable form of entertainment for the British.’s vision is to provide a fast, reliable and easy to use gateway to all things gambling in the UK to service this new public demand with the most relevant and accurate search results possible.

UK users logging on to will be automatically redirected to the UK site, where searches will prioritise UK-specific information. Tim Rosenberg, spokesperson of comments: ‘The British have such a healthy attitude to gambling – an approach which is helping to create a nation of responsible, recreational gamblers. This is why they need their very own site to keep them armed with up to date, relevant and easily accessible information. recognises a huge UK audience and it’s time they received something specifically for them.”

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