|London, UK - November 16, 2004 - NDS company Orbis, the leading provider of interactive gambling software announces that it will provide UK based Italian bookmaker Paradisebet Ltd with its OpenBet interactive gambling platform. Orbis, using OpenBet technology, will completely redevelop the existing Paradisebet website and back-office operations. |
Orbis will migrate the existing Paradisebet website to the OpenBet platform in order to meet and accommodate the privately owned bookmaker's growing demands. OpenBet, with its secure and robust architecture, and expansive portfolio of products and functionality, will provide Paradisebet with a proven platform for their future business needs. The UK-based sports betting site will specifically benefit from OpenBet's sophisticated risk management, betting-in-running and handicap functionality, in addition to its multi-lingual and multi currency capabilities tailored to service the bookmaker's global customers.
Orbis's pioneering OpenBet software platform, deployed by the world's leading bookmakers, is a complete gambling solution, with customers able to bet on all channels and all products from a single account, all controlled via a single back-office. With OpenBet, customers can place bets on a variety of products - a sportsbook, fixed-odds and scheduled games, P2P exchanges, lotteries or pari-mutuel pools - and over almost any channel - the web, mobile devices, retail outlets, call centres and interactive digital television - all using a single log-in.
David Loveday, managing director, Orbis said, 'Orbis has a great history of migrating legacy sports betting sites, and we expect this experience to make Paradisebet's move across to the OpenBet platform as quick and seamless as possible. With Paradisebet's strong reputation of offering its clients bets on many events, football, tennis and basketball, we are keen to move on from the initial phase and help them grow their business and expand their offerings into new products and business areas.'
Michele Martiradonna, CEO of Paradise Bet said: 'We are experiencing huge growth in business at the moment, with annual turnover set to double this year, so it's critical that we have robust and secure software to support our new products and growing customer base. We chose Orbis, as the OpenBet platform is a perfect fit for ParadiseBet and we have established a fantastic working relationship with Orbis, which is essential to us in this period of immense growth and change. We plan to develop products beyond a sportsbook into games and a casino, and with Orbis's proven success in these areas, we are confident that they will help us achieve our goals.'
Orbis Technology is a pioneer in the design and development of online gambling systems providing the OpenBet(tm) single account, single soultion technology to leading bookmakers and broadcasters worldwide. See http://www.orbisuk.com/ for more information on Orbis.
NDS Group plc (NASDAQ/Euronext Brussels:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.
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NDS Group plc
Margot Field (Media)
Tel: +44 (0) 208 476 8158
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